Foodinnoo

The Story Behind Foodinnoo

Foodinnoo is the flagship brand of Nourishyum Agro Industries Private Limited, founded by entrepreneurs Vijay Talreja, Ravi Ahuja, and Inder Chellani with a mission to revive India's "forgotten grains" — millets like Jowar, Bajra, and Ragi and turn them into snacks that are both genuinely healthy and tasty. The brand's product range, including Crispy Bites, Millet Moments cookies, and Millz Flakes, is built around Fusion Millets & Multi Grain formulations that are gluten-free, high in fibre and iron, and free of trans fat and cholesterol. What sets Foodinnoo apart is the science behind it is the company has signed an MOU with NIFTEM (National Institute of Food Technology, Entrepreneurship and Management) — one of India's premier food-tech institutes — and its recipes have been developed and refined through nearly four years of dedicated research and product trials with NIFTEM's food scientists, ensuring every product meets rigorous nutrition and quality benchmarks . Today, Foodinnoo has built a strong presence both online and offline. On the digital front, its products are available on major e-commerce platforms including Amazon and Flipkart, in addition to direct sales through its own website. On the ground, the company has built a growing distributor network across multiple Indian states, helping bring its millet-based snacks into local markets and communities nationwide. Foodinnoo is also actively expanding beyond India — the company is in the process of registering with regulatory bodies in different countries to enable exports, with the goal (as stated in its own vision) of making Fusion Millets and Multi Grain foods accessible to households worldwide. Alongside its retail and export growth, Foodinnoo also runs the Saheli program, a women-led community seller initiative that extends its distribution into residential societies through local women entrepreneurs — reflecting the brand's broader commitment to community-driven, sustainable growth.